Dear LEGO - Take the Street Harassment Out of Your Stickers
My son is just getting into Legos, so I thought he’d love these stickers. Then I took a closer look and saw that one of the construction workers (the only one wearing “cool” sunglasses) was labeled “Hey Babe!”
I was stunned. Maybe it’s the fact that I just saw the team at Hollaback speak this month, or maybe it is that this is Sexual Assault Awareness Month, or maybe it is just that street harassment sucks. But chances are it was all three of these things that made me so mad to see a brand I love pushing this sort of thing.
The Hollaback website notes that street harassment is the most prevalent form of sexual violence for both men and women in the United States. Internationally, they point out, “studies show that between 70-99% of women experience street harassment at some point during their lives.”
Lego hasn’t really been on a roll recently when it comes to gender and its toys. See for example this post over at Ms. Magazine that picks apart the images of beauty in Lego’s new line of toys for girls (and check out the great ad from 1981 to see how far they have fallen).
Needless to say, I didn’t buy the stickers.
(UPDATE: LEGO has responded to the concern over these stickers - Read more)