futurejournalismproject
futurejournalismproject:

On Non-profits Becoming the Media
Human Rights Watch is beginning to bypass the middle man (i.e. the press) in favor of making their own approachable content. 
From the MIT Media Lab:

The organization now produces multimedia releases, with edited and disaggregated formats of video available. News editors can grab finished, produced pieces, or take and use raw footage for their own pieces. We watch a BBC story that makes use of HRW-provided video as well as a live interview with a HRW correspondent.

Nieman Lab published a story today on HRW’s deputy executive director for external relations, Carrol Bogert, a former journalist for Newsweek. 
Here’s what Justin Ellis wrote:

Mimicking the look and quality of journalism increases the chances of their message getting across, Bogert said. “It’s meant to look like a wire service story, so that when it arrives in the inbox of a wire service reporter, it moves seamlessly into the mainstream media,” she said.
And it’s working. Bogert said HRW’s media mentions rose steadily in 2012, appearing in The New York Times almost daily. Stories from Human Rights Watch appear in Google News alongside other headlines. Broadcasters like the BBC and Britain’s Channel 4 have aired its video. They’ve also won a Peabody award for their multimedia.

Here’s an example, and it’s a good one: an interactive on Syrian torture centers that includes a video with interviews of former detainees, a map highlighting specific torture centers, and a full report on researcher and reporter findings.
FJP: Bravo!

futurejournalismproject:

On Non-profits Becoming the Media

Human Rights Watch is beginning to bypass the middle man (i.e. the press) in favor of making their own approachable content. 

From the MIT Media Lab:

The organization now produces multimedia releases, with edited and disaggregated formats of video available. News editors can grab finished, produced pieces, or take and use raw footage for their own pieces. We watch a BBC story that makes use of HRW-provided video as well as a live interview with a HRW correspondent.

Nieman Lab published a story today on HRW’s deputy executive director for external relations, Carrol Bogert, a former journalist for Newsweek.

Here’s what Justin Ellis wrote:

Mimicking the look and quality of journalism increases the chances of their message getting across, Bogert said. “It’s meant to look like a wire service story, so that when it arrives in the inbox of a wire service reporter, it moves seamlessly into the mainstream media,” she said.

And it’s working. Bogert said HRW’s media mentions rose steadily in 2012, appearing in The New York Times almost daily. Stories from Human Rights Watch appear in Google News alongside other headlines. Broadcasters like the BBC and Britain’s Channel 4 have aired its video. They’ve also won a Peabody award for their multimedia.

Here’s an example, and it’s a good one: an interactive on Syrian torture centers that includes a video with interviews of former detainees, a map highlighting specific torture centers, and a full report on researcher and reporter findings.

FJP: Bravo!

  1. youllhavetoburymetwice reblogged this from futurejournalismproject
  2. seekingwillow reblogged this from cool-whatever
  3. ub14 reblogged this from futurejournalismproject and added:
    Really interesting; imix.
  4. hellokriti reblogged this from futurejournalismproject
  5. societymatters reblogged this from futurejournalismproject
  6. daptone reblogged this from jcstearns
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  12. dangerfieldnewby reblogged this from futurejournalismproject
  13. lovemyri reblogged this from futurejournalismproject and added:
    Amazing.
  14. theecoexpress reblogged this from crisisgroup and added:
    Non profit media? Here we are!
  15. rebelcompass reblogged this from futurejournalismproject
  16. lettersiarrange reblogged this from crisisgroup
  17. crisisgroup reblogged this from waywire
  18. waywire reblogged this from futurejournalismproject and added:
    On Non-profits Becoming the Media
  19. deadheadingcrew reblogged this from ukridge and added:
    A forprofit szektorban már elég régen sokan megtalálták a média kikapcsolásának módját. Bele is halt a szaksajtó...
  20. ukridge reblogged this from futurejournalismproject and added:
    No it’s not bravo at all, it is facking scary and the latest shame for the MSM. Taking propaganda from a single issue...
  21. signsofnebulas reblogged this from futurejournalismproject
  22. cool-whatever reblogged this from futurejournalismproject
  23. wedia reblogged this from futurejournalismproject and added:
    So is this a good thing or a bad thing for journalism?
  24. bgd415 reblogged this from futurejournalismproject