Join me at #AEJMC12 to talk political ads, misinformation and accountability.
Title: Presidential Election 2012 - Political Advertising Misinformation and Accountability
Date/Time: Sunday, August 12, 2012 from 10:00 am to 11:30 am
Location: Chicago Marriott Downtown (check schedule for room)
Moderator: Michelle Amazeen, Rider University
- Erika Franklin Fowler, Director of the Wesleyan Media Project.
- Chris Mottola, Republican media strategist, former consultant for John McCain’s 2008 campaign
- Josh Stearns, Journalism and Public Media Campaign Director, Free Press
Description: Given that 2012 is a presidential election year, political ads will be out in full force by August. If political efficacy depends upon an informed electorate, then the amount of political misinformation allowed to circulate on the publically-owned airwaves ought to be of concern. Scholars such as Kathleen Hall Jamieson, Shanto Iyengar, and Darrell West have noted the increasing role political ads have taken in driving political news coverage. At the same time, Jamieson and FactCheck.org’s Brooks Jackson have provided evidence that millions of Americans were misled in the 2008 presidential election by claims made in political ads.
This panel will consider how well the American news media hold politicians and their surrogates accountable for their advertising claims. This will also be the first presidential election since the Supreme Court’s ruling in the Citizens United case allowing unlimited ad spending by corporations and unions. Thus, consideration will also be given to the expected onslaught of interest group ads. The FCC’s new political ad disclosure plan will also be a topic of particular interest. Finally, given the increasing share of TV station revenue from political advertising, the obligations of broadcasters in serving the public interest will be discussed.