TVNewsCheck: Sinclair’s Political Shooting Through the Roof
“We are dealing at never-before-seen levels. Including [recently acquired] Four Points and Freedom, when you compare this election to the 2008 presidential race, political is expected to be up 85% through the third quarter and we believe that we will exceed the $34 million of political reported in the fourth quarter of 2008, including the acquisitions,” Steve Marks, COO-television, told analysts this morning.”
NOTE: That is $34 million spent in one quarter at one TV conglomerate. This is a sliver of the cash TV stations will be raking in this year — the key question is how much of that will be re-invested into hard hitting, meaningful political reporting and issues and races that matter to local people?