Through the 1990s, a practice called “culture jamming” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages. So, as in the example above, a Coca Cola sign has been defaced to note the company’s other imperative aside from love. Another canonical example was current BuzzFeed chief Jonah Peretti’s 2001 attempt to order a pair of Nike’s through the company’s website emblazoned with the word, “sweatshop.” Culture jammers would use the power of brands against themselves. Their most famous organ remains the magazine AdBusters, which is widely credited with helping jumpstart Occupy Wall Street last year. […]
Fast forward to our world in which an increasing amount of advertising runs online. The old logic of culture jamming would say that anticorporate activists should run ad blockers or perhaps something like the (now outdated) Firefox extension, Add-Art, which replaced corporate callouts with curated art.
But the system of advertising has changed in the online world.